Date
10/02/2026
A website for SELA, a Bali interior studio and furniture maker that shapes calm, material-led interiors and handcrafts furniture designed to last. The site merges studio portfolio and furniture shop in one cohesive experience.
Services
Web Design & Development
Category
Interior Studio
Client
SELA
SELA needed a website that represents two sides of the business at once: an interior design studio shaping calm, material-led spaces, and a furniture maker selling handcrafted pieces. The challenge was to merge portfolio and commerce without losing the quiet, crafted atmosphere of the brand.
Studio portfolios and furniture shops usually live on separate sites with different visual languages.
Handcrafted furniture needs storytelling and detail, not just a product grid.
The brand's calm character had to survive the addition of commerce without becoming a generic store.
The website was structured around three pillars: the studio, its projects, and the furniture collection. A shared visual system ties them together, while each section keeps a focused job, from telling the studio's story to presenting each furniture piece with dimensions, materials, and pricing.
The final website is a unified experience where interior projects and handcrafted furniture reinforce each other. It communicates SELA's material-led philosophy, makes the furniture collection easy to browse and buy, and gives the studio a distinctive digital presence rooted in its Bali craft identity.
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